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On July 21, 2020, the new NFL logo is displayed at the back of a hat in Los Angeles.


Sports are open, at last. Professional baseball (MLB) started off their regular season some four years later than normal thanks to COVID last week. This has applied to the National Basketball Association ( NBA). On July 30 play formally started that normal season.

At Orlando World, near Orlando, Florida, NBA matches are held with crowds at "the cloud." All teams do what's necessary to hold their sports going. (MLB also cancels games to avoid COVID spread.)

But if MLB postpones games now, and what were the odds that America's beloved sport arrives this fall? 

I say the National Football League (NFL). An average NFL squad contains over 50 people! This is almost 4 times as many positions as on an Nfl roster. So unlike baseball where teams are hundreds of feet away, during a game of tackling football, you can not physically separate yourself.

When we were playing NFL football this fall I would be really shocked. So though this will be a massive disappointment to the football lovers, once the NFL season is canceled, there is one supply that might rocket through the roof.



I'll swap the stock in a minute with you. Next, let's see who tends to suffer most from an NFL season that has been canceled. 

Should that be a major issue for US television networks 

Sports produce more than 40 percent of Fox 's total ad income, with the NFL paying for the money's portion of the lion. Not just this, consulting company MoffettNathanson reported that the NFL paid for almost 40 percent of the minutes spent watching the channel last year, both pre- and post-game analysis!

Fox is not the only network that is highly reliant on the NFL, however. CBS received around $1.5 billion in commercial sales from NFL games last year. This accounted for about 25 percent of the overall global advertisement sales. And this is not just the Super Bowl! 

NBC pulled in a meager $1.5 billion. That's more than 20 percent of their total ad sales. In essence, it will be devastating for broadcast networks to see an NFL season canceled. Take it from retired ESPN Chief John Kosner. 

"In the networks' eyes, it's basically the only option... if you lose an NFL season, you're staring at a financial hemorrhage."

University athletics have a fair opportunity to be scrapped next year, too 
I claim this since in several areas of the world new cases of COVID are surging. If the condition changes drastically quickly, other colleges would still not accept on-campus pupils. So it would suggest virtually no college athletics. 

Nonetheless, the Ivy League has also said it "would not host any events that are scheduled until after January 1, 2021." The Centennial Conference has already canceled its fall activities. 

Today, these conferences clearly aren't power class. Yet expectations are high that big conventions will follow suit.


And all of these consumers are never likely to go back to television, even though things go back to usual. As per Roku, 4 out of 5 cord cutting residences are pleased with the decision. Not just this, 63 percent of those polled stated they wished to see the cable abandon earlier. 

Sports closure is destroying TV ads, too. TV ad expenditure has dropped between $10 billion and $12 billion during the first half of the year, according to the consulting company Gartner! Obviously, this is horrible news for television providers.

Even for Roku, it's fantastic news 
Roku, as you might be conscious, is a founder in cord-cutting. It's well known for creating the tiny black boxes that tap into the screen. The black boxes make it simple to navigate Netflix (NFLX) and all of your other viewing services. 

Yet Roku is far more than just a hardware firm. It is secretly transformed into a tech corporation. Like Microsoft (MSFT), Apple (AAPL), and Google (GOOG), Roku created its very own game-changing operating system to revitalize the industry. 

Today, a third of all US-sold smart TVs arrive with designed in Roku 's tech framework. It is the norm for smart TVs of today.

That's why we named Roku one of February's main forms of profiting from the streaming megatrend. Roku's then rallied 23 percent. Yet, due to COVID, we see the stock going up a lot further in the months ahead. 

More and more consumers are starting to abandon television in favor of downloading without games. And others are going to prefer Roku because of its top-notch user interface. 

Not just this, but marketers are starting to move marketing dollars from traditional tv to digital channels where they can specifically tailor advertising to the consumer viewing.

This is what is regarded as "targeted" or programmatic ads. Those are advertisements that sound as though they are "targeted" at you. Advertisers want them because they are more reliable, more successful, and more lucrative than untargeted "dumb ones." Consumers want them too, as they have goods and services they are very involved in! 

Yet that's not the sole incentive to believe in Roku 

As we have mentioned here on RiskHedge several times, cord-cutting is one of the most important megatrends of today. Around one in three households in the US has never seen a cable or cut the string!

Streaming channels such as Netflix (NFLX), Hulu, and YouTube TV are also more accessible and comfortable than cable. Yet they have never seemed great and fewer life games to enjoy. 

Of course, the future of Roku is always promising while the NFL returns this fall somehow. To grasp why check out the year-to-date map from Roku.

Remember how the stock has ground higher since March. Roku has also recently asserted its upward moving average of 200 days. Which informs me Roku is again with an uptrend. And in the present climate, those are the only stocks we want to buy. 

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